Project information: In house/ Miro (www.miro.com.ar) Client: Nike / Date: Feb-Mar 2017/ My Role: Art Director / Place: Buenos Aires, Argentina
Every year Nike honors the birth of its legendary Air Max with a special celebration that is shared all around the world on the same day, Air Max Day. Nike came to us, Miro, to help them make their Buenos Aires celebration extra special. My role here was as Creative and Art Director, we created a whole experience for Palermo’s Nike store. This experience will consist of multiple parts, First of all, the Front building Mural design and painting, the mural was integrated with an Augmented Reality app that triggers 3D content and key information of the different snikers. As well, we add several Ipads in the store which showed key information interactively , Videos and music list. UI/UX design, Mural Painting, Augmented Reality, 3D content creation, Film and edition.