Project information: University Project / Client: Final project of Design III (Gabrielle III) / Date: Oct-Nov 2011/ My Role: Graphic designer/ Place: Buenos Aires- Argentina
As a final project for my last year at University, I had to create a Festival with the theme I wanted and think of a concept for it that will rule all my designs. This is a complex visual identity where the name, the program, the color palette, the images, even the place where I chose to do it talk about the festival and its concept. Therefore I chose as a theme for my festival the Video Jockey worlds. The concept was based on the interconnection between both visual and sound worlds. The big challenge here was to represent the multiplicity and overlapping of feelings and diversity of interpretations.