Project information: In house/ Miro (www.miro.com.ar) Client: Nike / Date: Jul-Nov 2016/ My Role: Art Director / Place: Buenos Aires, Argentina
Nike flagship store in Argentina is home to one of the largest retail Videowalls in the country that also has two working treadmills in front of it for testing out new shoes. I was in charge of creating the whole new consumer experience in the Buenos Aires main store. The principal challenge was the integration between the Videowall, the treadmills, the customers and the store specialists. The solution was an Ipad application that would display information about the shoes and could trigger the treadmills for a test run showing the progress in the Videowall. The experience integrated perfectly the physical and digital interface to make a unique user experience to glorify each product. I worked as an Art director for this project, managing the multidisciplinary team integrated by Graphic, Industrial and UI/UX designers and developers.