Air Max Day experience for Nike
Project information:
In house/Miro (www.miro.com.ar)
Client: Nike
Date and Place: Feb-March 2017 - Buenos Aires-Argentina
My Role: Art Director
the project:
Every year Nike honors the birth of its legendary Air Max with a special celebration that is shared all around the world on the same day, Air Max Day. Nike came to us, Miro, to help them make their Buenos Aires celebration extra special.My role here was as Creative and Art Director, we created a whole experience for Palermo’s Nike store. This experience will consist of multiple parts, First of all, the Front building Mural design and painting, the mural was integrated with an Augmented Reality app that triggers 3D content and key information of the different sneakers. As well, we add several Ipads in the store which showed key information interactively , Videos and music list. UI/UX design, Mural Painting, Augmented Reality, 3D content creation, Film and edition.
Work insights…
First, we started selecting the mural artist, we were looking for a disrupted, innovative and young style. If you have ever been in Palermo, you would understand this look goes perfectly well with it, a colorful city, full of design and poster on the wall, and full of nice, innovative and modern places to visit and walkthrough. Therefore, we presented 3 options, Juan Jiant, (www.instagram.com/juanjiant) was the chosen artist by his innovative and disrupted ideas. I worked with him with the ideation and composition of the mural design and he put all his magic on it.
Main Challenge
Our main challenge was to integrate the mural design with the Augmented Reality App which we design and developed in parallel. We had only 1 month for this project, so that was also the big challenge. Inside the store, there were several Ipad, with key information of every sneaker, music, and campaign videos.
The interesting and fun part was to the integration of every key player and work into one seamless experience.
