Visual identity for Good & Green
Project information:
In house/Miro (www.miro.com.ar)
Client: Good and Green (www.almacengg.com)
Date and Place: Jun-Nov 2017- Buenos Aires-Argentina
My Role: art director and Graphic designer
The Project:
Trusted with the brand and communication strategy for this natural deli. I was in charge of designing and developing their whole brand ecosystem from the ground up. With my in house team (Graphic designer, Industrial Designers, and Developers) we have been working continuously to help position their brand year after year. Starting with the Logo design, all the way to its various brand implementations (Business cards, Merchandising, Web Design, Blog, Retail implementation, etc.) to finished with a food product photography and the in-store blackboard menu which we make it all by hand.
Work insights...
All this different implementation were done during 1 year of working together, After finishing with the brand book we started with product photography production with Alejandro Mezza and his team. My role in this project was as Art Director and team management. The team was formed by Ale Mezza (Photographer), Juan Fortin (Graphic designer), Juan Cruz Martino (Developer) and me helping with Art Direction and Design.We worked with these projects for 6 months intense, from the photography to the web site design and development, to the design and installation of the graphic implementation in-store (Blackboard, Windows vinyl, Brochure).
Artist and GD, juanfortin.myportfolio.com/