Visual identity for Zero E-scooters

The project:

Zero is an e-scooter sharing service. They called me because they needed help with their Brand and visual identity. My main objective was to design a unique, eco-friendly, friendly brand, that could differ from their competition and could be easily recognized as a young, shareable and easy mobility option.I was in charge of the design and thinking from the concept and communications to the logo, colors and brand implementations. I worked on the Brand, UI/UX, illustrations, Pitch deck, Scooter graphics, Social Media and Stationery.