The Home Connection/ Creative and Visual identity

The project:

The B8ta marketing team once again asked me to participate in the creation of the new concept and campaign for the SXSW Conference. This year B8ta and Cnet will be installing a trailer with all their products in the SXSW Conference. Therefore, the main goal was, in the first hand, to maintain both identities as serious, modern and consistent as we could (B8ta and Cnet) but as well add the modern, creative and young spirit that it is breath every year in this tech and innovative event. My role was to help the B8ta marketing team with the creation of a new visual identity that could be under the umbrella of both main brands and later design the visual assets necessary for every channel (Offline and Online). Branding, illustrations, Merchandising, Posters, Sandwich board, and Social media graphics.